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Public Relations 2.0: 6 principles that remain current and 4 new ideas
Estimated reading time: 5 minutes Editor’s note: Today we welcome as author on our blog Cristina Aced (@blogocorp), who will discuss communication 2.0 and social media. We are delighted to have her...
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Improve your organizational culture in 8 steps
Estimated reading time: 7 minutes Organization culture is the values, habits, traditions, feelings, etc. that certain groups share within the organization and represents the unwritten rules that guide...
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LinkedIn’s new competency model: networking + personal branding
Estimated reading time: 3 minutes Some time ago psychologis spoke about the importance of positive reinforcement, but have you ever stopped to think that social networks are just about social...
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5 key questions for assessing your company’s presence in the social networks
Estimated reading time: 4 minutes Every day businesses become more convinced about the value of integrating social network strategies in their business strategies. A brand isn’t successful in the...
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Buzz marketing campaigns and brand ambassadors: What to do legally?
Estimated reading time: 5 minutes Recommending a product or service to friends on Facebook, advertising on Twitter through prominent figures (marketing buzz), or sending company information to its...
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A Company Blog as Content Marketing
Estimated reading time: 4 minutes One often overlooked content marketing component is a company blog. Although many people think of a blog as a way for individuals to share their thoughts and ideas,...
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5 Ways Retailers Can Increase Audience Engagement on Social Media
When your retail business was a startup or boutique (or if it still is!), the idea of managing your firm’s social media page probably sounded easy and fun. However, anyone who’s actually attempted to...
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4 Ways to Boost Your Online Marketing in 2016
While paying for online advertising in strategically placed ads, pay per click or otherwise, is a great way to get noticed and get your business found, there are things that you can do to market your...
View ArticleGuides and Reviews To Help With Social Media Marketing
Social media marketing is a constantly evolving practice, and that means that in order to stay competitive in that field, you have to constantly adapt to circumstances and new technology. And sometimes...
View Article4 Reasons Every Real Estate Pro Should Consider Launching a Blog
As a real estate professional – whether that’s an agent, broker, landlord, or investor – your main focus is on serving your clients. That’s how you stay in business and earn a return on your...
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